BAIRDESIGN INCORPORATED
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Suh Lab

 

Suh Lab

It's not often designers get to work with scientists but when we do, we are thrilled! This project was with a lab within NYU School of Medicine
that studies the feeding behaviors of the tiny Drosophila (AKA fruit fly) in hopes of discovering what triggers certain types of eating disorders in humans.

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LOGO

We looked closely at the process they use to study the brains of the little buggers. Below you can view the ideas which led to the final logo.

 

logo process

The study looks closely at a particular nerve in the brain and how it reacts to sweets,
hence the cupcake.

 

website

We designed a fantastic site showcasing the beautiful micro imaging of the flies and their tiny, amazing brains.