It's not often designers get to work with scientists but when we do, we are thrilled! This project was with a lab within NYU School of Medicine
that studies the feeding behaviors of the tiny Drosophila (AKA fruit fly) in hopes of discovering what triggers certain types of eating disorders in humans.
We looked closely at the process they use to study the brains of the little buggers. Below you can view the ideas which led to the final logo.
The study looks closely at a particular nerve in the brain and how it reacts to sweets,
hence the cupcake.
We designed a fantastic site showcasing the beautiful micro imaging of the flies and their tiny, amazing brains.